Hostel Rack Flyers

Do people have systems for sending out hostel rack flyers?

What I usually do is to track visitors to the Web site with a Web stats program like Google Analytics. That gives an idea of where people are located when they search for hostels in your area. You can then target your rack flyer mailing at specific cities where people are searching for your hostel.

Here is a sample screenshot from Google Analytics:

Here are the steps that I use:

• Install the free Google Analytics on your hostel's Web site
• Let Google Analytics gather data for at least a month or two
• Use the visitor geo tracking to find a list of cities where people are researching your hostel (visiting your Web site)
• Use a hostel directory like Hostelz.com to find the addresses of hostels in those cities where people are researching your hostel
• Mail your hostel's rack flyers to hostels in those cities

This systematic method gives a more precise measurement than just guessing where to send your rack flyers.