Chapter 1: Introduction and Purpose

Chapter 2: Getting Started

Ch 3 Renovations, Equipment and Furnishings

• Buildings

  ⛺Best Buildings for a Hostel (Request Access)

  🚧Parking and Passenger Unloading Zone Requirements (Request Access)

  🍃
  Environmentally Friendly Hostel Features

• Tools and Equipment

  🛠Tools and Equipment (Request Access)

• Furnishings

  Dorm Room Furnishings
  

  Private Room Furnishings
  

  Community Space Furnishings
  

  🍽Kitchen Equipment
  

  🍺Bar Equipment

  🛁Toilets and Washrooms
  

  👚Laundry Area
  

  🎪Outdoor Furnishings
  

Ch 4 Safety, Security and Risk Management

• Introduction to Safety, Security and Risk Management

  ⛑Introduction to Risk Management, Safety and Security (Request Access)

  (Request Access)

• Building Safety and Security

  🆗Insurance Inspectors (Request Access)

  🏁Monthly Inspections (Request Access)

  🏭Safety and Security, Building System Overview (Request Access)

  📸Security Cameras (Request Access)

  🔐Building Security Alarm Systems (Request Access)

  🔌Power Failure Procedures
  

  Utility Shutoff Procedures (PT)
  

  ⌛Emergency Lighting Systems
  

  🆙Elevator Safety (Request Access)

  ⚠️Slip and Fall Hazards (Request Access)

  (Request Access)

• Emergency Preparedness-Planning

  🌋Emergency Preparedness

  🆗First Aid

  Power Failures

  🏅Emergency Egress and Guest Evacuation
  

  🌎
  Earthquakes

  
  Custom First Aid Box
  

  💧
  Flooding (Request Access)

  🌪
  Tornados (Request Access)

  🌊
  Tsunamis (Request Access)

  💨
  Hurricanes (Request Access)

  Civil Unrest (Request Access)

• Fire Safety

  👩‍🚒Fire Safety Systems Overview (Request Access)

  🔥Fire and Safety Test Inspection
  

  ☔Commercial Sprinkler Systems (Request Access)

  Fire Extinguishers
  

  Candles, Smoking, and Open Flame Prohibition
  

  🍳Cooking Safety

  🔌Electrical Safety
  

  Clothes Dryer Safety
  

• Guest Safety

  Creating an Inclusion and Anti-Social Behavior Policy

  🏘Guest Security and Screening Guests
  

  👾Theft Prevention
  

  🔍Lost Property Reports
  

  🚗Accident Reports and Incident Reports
  

  🔓Building Access Controls-Intercom and Security Gate
  

  🗝Room Locks (Types of Locks) (Request Access)

  🔑Key Control Systems (PT Forms) (Request Access)

  🛒Food Safety Cross Contamination (Request Access)

Ch 5 Marketing

• Introduction to Marketing

  Marketing to Attract Your Ideal Guests

  Intro to Brand Marketing

  🏆
  Publicity and Press Releases (Request Access)

  👨‍👨‍👧‍👧
  Public Relations (Request Access)

  🏩
  Marketing Associations (Request Access)

  Marketing Source ROI (Request Access)

• Pricing

  Creating a Competitor Price Analysis Workflow

  Creating Promo Codes on Hostelsnap

  Last Minute Discounts (Request Access)

• Website

  💻
  Website Design and Creation (Request Access)

• Content Marketing and SEO (Search Engine Optimization)

  ✍Introduction to SEO Content for Hostel Websites

  Writing Hostel Blog Content

  📷Posting Photos for SEO on Your Website

  📹Videographers for Hostel Marketing

  🎥Posting Hostel Videos for SEO

  Adding Guest Reviews to your hostel website and Reputation Management

  Promoting Local and Hostel Events on your Website (Request Access)

  Google Analytics Overview (Request Access)

• Inbound Links (Backlinks)

  Inbound Links to Your Website (Request Access)

  Naver (South Korean Website)

• Social Media Marketing

  Intro to Social Media Marketing (Request Access)

  What is Social Proof?

  Online Community Manager (Request Access)

  Facebook Pages (Request Access)

  Facebook Groups (Request Access)

  Twitter Accounts (Request Access)

  
  Foursquare (Not written)

  Instagram (Request Access)

  SEO Overview

  📸Instagram Photo Contests (Request Access)

  Pinterest

  In-House Social Apps

  Affinity Group Marketing (Request Access)

  Couchsurfing.com (Request Access)

  Digital Nomads (NomadList) (Request Access)

• Travel Bloggers and Affiliate Marketing

  Direct Booking Affiliate Program

  HostelMan (Request Access)

  Hostel Roadshow Podcast (Request Access)

  Broke Backpacker

  Working with Travel Vloggers

• Email Marketing

  Hostel to Hostel Relationships (Request Access)

  Email Newsletter (Request Access)

• Google Advertising

  Google Adwords (Not Finished) (Request Access)

  Google Hotel Finder (Not Finished) (Request Access)

  Google My Business (Request Access)

• YouTube

  YouTube Channel Strategy (Request Access)

• OTAs (Online Travel Agents)

  OTAs - Online Travel Agencies (Request Access)

  List of OTAs That Feature Hostels

  Routinely Checking your Hostel Listing on OTAs (Request Access)

• Printed Marketing

  Creating a Hostel Business Card (Request Access)

  Creating a Hostel Brochure (Request Access)

  
  Places to Distribute your Hostel Brochure

• Relationship Marketing

  Hostel Alliances (Request Access)

• Directory Listing Websites for Hostels

  📡
  Hostel Website Directories

• Meta-Search Engines for Hostels

  What is a Meta-Search Engine? (Request Access)

  List of Meta-Search Websites (Request Access)

• Tourist Bureaus and Boards

  Your Local Tourist Information Center (Request Access)

• Guidebooks

  Introduction to Guidebook Marketing (Request Access)

  List of Guidebooks that Include Hostels

• Conventions, Conferences and Expos (Hostel Related)

  Conventions, Conferences and Expos with Participants Who Might Stay in Hostels (Request Access)

• Word of Mouth

  Finding Evangelists For Your Hostel (Request Access)

  👭Friendships and Alliances with Competition

  🎓Colleges and Universities (Request Access)

• Reviews, Rating, and Reputation Management

  
  Responding to Reviews

  📈Tracking Reviews Over Time (Request Access)

  
  Tripadvisor.com

  TripAdvisor's Business Advantage (Request Access)

  Yelp (Request Access)

Ch 6 Operations

• Staffing

  Staffing your hostel (Request Access)

  🏡
  Live-In vs Live-Out Staff (Request Access)

  
  

  • -Websites for finding Hostel Staff

  Employee Agreements (Request Access)

  Employee Handbook (Request Access)

  Employee Bonuses and Profit Sharing (Request Access)

  📢
  Finding and Screening Volunteers* (Request Access)

  🙋Volunteers and Work Exchange in Hostels (Request Access)

  Ten Good Volunteer Traits (Request Access)

  🛂Volunteer Agreement (Request Access)

  Creating Staff Training Manual (Request Access)

  Creating a Confidentiality Statement (Staffing Policies and Procedures) (Request Access)

  Shift Request Form (Request Access)

• PMS Software for Hostels

  HostelSnap (Request Access)

  🤖List of PMS Software for Hostels (Request Access)

• Channel Managers

  🛀List of Channel Managers with Hostel-Specific Channels (Request Access)

• Reception

  Reception- It's more than just checking in guests

  
  Customer Service on the Telephone

  Guest Information

  Guest Communications (Request Access)

  Hostel Rules and Policies (Request Access)

  ❌
  Cancellation and Refund Policies (Request Access)

  😕Early Checkouts (Request Access)

  📖Hostel Log (Request Access)

  🔑Key Control Procedures (Request Access)

  Accepting Bitcoin

  📞Telephone Tips

  💸Cash Handling Procedures (Request Access)

  Advance Bookings and Reservations (Request Access)

  Reservation Confirmation Emails (Request Access)

  Courtesy Holds (aka Last-Minute No Deposit Reservations) (Request Access)

  🚶
  The Undecided Walk-In Tour (Request Access)

  Greeting and Screening Guests (Request Access)

  Checking-In Guests (Request Access)

  Hostel Signs (Request Access)

  4 Customer Service Goals at Hostels (Request Access)

  Creating Great Hostel Atmosphere (Request Access)

  Gender Based dorms (Request Access)

  👪Children and Families (Request Access)

  Problem Guest Signals (Request Access)

  Referring Guests to Other Hostels (Request Access)

  🌛
  Late Arrivals (Request Access)

  Checking Out Guests (Request Access)

  Overbookings (Request Access)

  Tracking Turnaway Data (Request Access)

  To-Do Lists

  Changing Shifts (Request Access)

• Guest Services

  Guest Services

  Securing precious items (Request Access)

  Airport Pickup (Request Access)

  Bicycle Rental (Request Access)

  Booking Trips and Tours (Request Access)

  Breakfast (Request Access)

  Coin-Operated Washer-Dryer (Request Access)

  Community Events and Activities (Request Access)

  Community Dinners (Request Access)

  Day Charges (Request Access)

  Games (Request Access)

  Phone —Google Voice and Guest Usage (Request Access)

  Guest Events Calendar (Request Access)

  🎤Organising Hostel Events

  Favorite Venues Near Hostel (Request Access)

  👑
  Lost and Found - Mailing Left Items (Request Access)

• Cleaning

  Introduction to Hostel Cleaning

  Deep Cleaning (Request Access)

  Bed Bug Prevention

  🐟
  Cleaning of Kitchen Refrigerator (Request Access)

  🛀
  Cleaning Bathroom Scum (Request Access)

  📅Cleaning Schedule Duvets or Mattress Protectors (Request Access)

• Repairs and Maintenance

  🏒
  Repairs and Maintenance of Building Systems (Request Access)

  🗓Developing a Maintenance Schedule (Request Access)

  Cleaning Shower Drains

  🆘
  Emergency Repairs

  
  Fixing Minor Vacuum Cleaner Problems

  🌞Heating Your Hostel (Request Access)

  
  Water Heaters

  Grouting and Re-Caulking Bathrooms (Request Access)

  🔌Electrical Safety (Request Access)

  Clothes Dryer (Request Access)

• Supplies and Equipment

  Supply Inventory Management (Request Access)

  🌪Vacuums

  🛌Linens

  Toilet Paper (Request Access)

• Accounting and Finance

  Predicting Potential Revenue (Request Access)

  💹Pro Forma Income Statement (Request Access)

  Break Even Analysis (Request Access)

  Occupancy (Request Access)

  Profit and Loss Statement (Request Access)

  Balance Sheets (Request Access)

  RevPab, RevPob, ADR (aka RevPar) (Request Access)

  Sources of Income Within the Hostel (Request Access)

Ch 7 Other Hosteling Information