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Ideas for a new street sign

Offline Marketing

balibali started this discussion 13 years 8 months ago

Since taking over our guesthouse we have been concentrating on internet marketing and we will do so into the future, but now we want to make sure we can also be easily found when guests arrive. We are off a main road and not in the main tourist drag, so I think having a big sign to direct guests to our place is important.

The question is, what kinds of things do you think we need to mention? I want it to be clean looking, simple and perhaps a little eye catching. I am thinking of a simple logo on one side and the guest house details on the other.

Obviously the important things are the place name, tel number, website. Any other things that need to be considered? Any ideas to try and make it stand out from other places?

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Rucksack Brian

13 years

Are you talking about a sign for advertising purposes, or is this to help your guests find their way to your front door?

Is it legal for you to put up signs? A lot of hostels struggle with this, and some even receive fines for posting them illegally. The hostel that I'm working with now cannot put up a sign, even on our own building. We can, however, fly a flag over the front door with our name and logo. It's the only flag on the entire street, but it seems to be invisible to all our guests. No one ever sees it.

I have no idea if it was legal or not, but when I visited Bratislava a few years ago one of the hostels had put up signs starting in the train station and continuing all along the road leading to the hostel.

Hostel - 500m ahead, then left.
Hostel - 200m ahead, then left.
Hostel - turn left, then 100m.

I had no problem finding them.

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balibali

13 years

Are you talking about a sign for advertising purposes, or is this to help your guests find their way to your front door?

A bit of both. We are just off a busy main road, so having a big sign might bring in some extra guests. We are one of the few places in the area that has free wifi so we want to advertise that.

We took over this place recently, so there is a sign already, but it is old and tired looking.

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balibali

13 years

I have done a bit of a mockup of an idea for our sign. Any suggestions or feedback?

IMAGE(http://www.mumbul.net/images/street-sign.jpg)

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Rucksack Brian

13 years

It's colorful and simple. I like it.

I would add the street address. You might also indicate how far down the street they need to go, if it's close. Perhaps put 500m (or whatever it is) inside or to the left of the arrow?

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balibali

13 years

Thanks for replying. Our current one has how many meters to our place, but didn't think it was too necessary to put it in. The main aim of the sign is to get people to turn off into the right street. As long they can make that turn it should be easy to find.

Addresses in Indonesia are pretty useless, which is why I haven't put that in either. There are no numbers along the main road, then it is just small streets to get to our place.

It will be interesting to see if we can get more walkins with the new sign. Almost all current customers make bookings through the website.

We are thinking of putting a sign close to the drop off point for a tourist bus service, which should be interesting.

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Josh Hostels

13 years

Looks good -- one other suggestion: maybe add the word "guesthouse" or something that lets people know that it is accommodation in case they aren't familiar with the name of the property.

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ninolireis

11 years

Hey BaliBali,
The sign would be a great chance to increase your bookings and I think it attracts locals more than tourists. However, I think that it needs to be in a well positioned place where it gets 100% of people walking by and that can be done if it is big and attractive colors like red, bright green, yellow, light blue and other fancy colors so that nobody misses it. Do not use dark colors and those funeral colors :p
As for the content I think it must have some kind of an arrow with distance and the name of the street or maybe a picture of the building so it's easier for guests to remember it.

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uktrail

11 years

I agree with Hostels and even more so: The most important word to put on the sign is GUESTHOUSE. As it stands, no one knows what it is unless they already know the name MUMBUL and what it is.

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