10 years
All hostels only have to do from now on is allow Google to sell your hostel beds on Google Hotel Finder etc so that you get more 100% paying guests. Online Travel Agents (OTA) still have a part to play but they have to better communicate the value they add to the external customer - the traveller, and the internal customer - the hostel.
The future has arrived for hostels and the faster they integrate with Google then the sooner all the hostel industry will benefit.
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