SMS Marketing to drive business

In the thread Is your hostel securing enough phone reservations? Gordo asked if anyone had tried taking reservations via SMS.

This is about SMS marketing rather than taking reservations via SMS, but it’s interesting. Maybe this is something to look into, especially if you get a lot of repeat guests or if your hostel has a bar or restaurant that is open to the public.

[Case Study] Lothersdale Hotel use SMS to land repeat business

Paul and his team at the Lothersdale use textburst to send offers and encourage repeat business from their guests. They’re successful too, landing nearly £50 of business for every £1 spent on SMS marketing.