They majority of a hotels reservations will come from OTA's.
As HotelRunner, we are connected to over a 100 different channels and are Booking.com’s Premium Partner, Preferred Software Partner of Airbnb, an authorized Google Hotel Ads Partner!
As you mentioned, advertising on Google is also very important, because as you know Google is the biggest metsearch engine in the world, and is used for about all searches. When connecting to Google Hotel Ads, your customers will be able to book directly from Google, and Google Maps.
Check out HotelRunner to get connected.
You are able to also customize your Booking profile from HotelRuner, so customers wont have any wrong expectations.
Youll pay only 1% commission from all confirmed reservations.
If you had any questions or concerns, feel free to email me personally at [email protected] .