Sweden had a record tourism summer in 2006:
According to Nutek, the Swedish Agency for Economic and Regional Growth, overnight visits for the summer added 3.9 billion kronor to the Swedish economy, which represents a ten percent increase on the previous year.
The number of overnight stays in hotels, holiday homes and hostels increased by 5.2 percent compared to 2005. A total of 10.2 million overnight stays were registered during the summer months, which generally account for 35 percent of the annual total.
"We are still small as a tourist destination and there is a consensus that nobody wants Sweden to become a mass tourism country. Being keen travellers Swedes have seen the drawbacks of mass tourism. We see that tourists are looking from real meetings with real people. Of course we want more visitors because tourism is good for the economy and it creates entrepreneurial activity. But we also want to find the right balance and ensure that we provide high-quality service," [Bederoff] said.
Read the full story, Record summer for Swedish tourism.