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Investment Highlights

El Diablo Tranquilo is a purpose-built boutique hostel with full restaurant facilities located on the beach of Punta del Diablo, Uruguay. After five years as a flagship contributor to the growth of Punta del Diablo, I am pleased to be offering the rare opportunity to enter an emerging market through acquisition of an emblematic establishment in its prime. In the following pages I welcome you to learn more about our strong legacy, current success, and an exciting destination well positioned for continued growth.

Historical Overview
When we opened in November of 2007 our challenge was to augment traditional summer tourism by displaying the magic of this seaside village to an entirely new consumer. We launched with a bang – offering a full range of accommodations as well as a restaurant and concert venue. We helped provide Punta del Diablo the infrastructure and visibility necessary to become the established destination it unquestionably is today.
We garnered a place on Lonely Planet’s annual “Blue List”; a compilation of twelve must see destinations worldwide. Meanwhile, we fortified the nascent perception of boutique hostels and graced lists of the world’s best as guidebooks and periodicals picked up on the trend. Both upscale hosteling and Punta del Diablo would be gaining traction for years to come. The sheer number of visitors to Rocha supports this claim. In citing 10 years of incredible growth in tourism, the departmental Tourism Ministry states that 36,000 foreign tourists arrived in 2002, climbing to 52,000 by 2007. In the four years since we opened our doors, that number has nearly quadrupled, to 196,000 in 2011.
After our second year we created El Diablo Tranquilo Playa Suites and added lodging in the beachfront building previously containing only the restaurant.
Operating together, El Diablo Tranquilo and El Diablo Tranquilo Playa Suites have continued to shape the tourism landscape of Punta del Diablo and meet the needs of travelers from the world over. We have enjoyed a privileged position as our seaside village has become a vacation hotspot. This brings us to today, our trajectory is sound and growth opportunities exist within each property. Though my time at the helm is coming to an end, I believe the legacy of El Diablo Tranquilo is just beginning.