Reimagining the $9 trillion tourism economy—what will it take?
Hey everyone, I recently read an article that McKinsey published on the future or the tourism industry following this
The average age of hotel guests is dropping.
Hotels faced with new challenges as average age of guest drops
The average age of hotel guests has dropped, new research has found.
The white paper, “Who’s Sleeping with You: A Detailed Look at the US Online Hotel Guest” was produced in partnership with Hudson Crossing, and took a 3-month sample of the billion monthly travel transactions processed each month from Adara.
The key finding is surprising: 4 out of 10 hotel guests are between the ages of 18 and 36. This provides a solid counterpoint to the prevailing trend of targeting hotels towards Baby Boomers.
The simultaneous focus on socializing the hotel experience likely plays a factor in this demographic shift, as trendy hotels like Ace create lobby scenes that create an atmosphere appealing to the more social Millennial demo.
While the purchasing behavior and expectations are different for people booking hotels vs hostels, the key customer demographic is now becoming more similar than ever. And so is the offer, as they mentioned, with hotels focusing more on social atmosphere.
There is some interesting data in the infographic included in the article. For example:
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