Hostelworld are spending 25€ million for Paid Search marketing to buy YOUR HOSTEL'S NAME. Save yourself marketing dollars and increase your direct bookings by opting-out of this marketing plan.
Section 2.8 of the HW contract says that you already gave them your express permission to use your hostel’s name for online marketing (including paid search terms) unless you opt-out in writing.
Here is a template that you can use to opt-out of such marketing campaigns and retract WRI’s rights to use your hostel’s name for paid search marketing. This email must be sent from the email address in the Key Details section of your contract and signed by the person designated as the Licensee in the Key Details.
To: [email protected]
Subject: Opt-Out of Paid Search Marketing
To Whom It May Concern;
In accordance with Section 2.8 of Hostelworld’s Standard Services and Licence Agreement, this email shall serve as written notification that effective immediately Your Hostel Name (property number XXXXX) no longer grants Hostelworld.com, Hostelbookers.com, Hostels.com, or any other company operated by Web Reservations International (WRI) the right to use the name ”Your Hostel's Name” for any paid search marketing, including but not limited to pay-per-click advertising, Google Adwords, or any similar paid search on any search engine.
For your reference, here is the section from the HW contract pertaining to paid search marketing for your hostel’s name:
2.8. HW shall be entitled to promote the Property using the Propertys name during the term of this Agreement in online marketing (including email marketing and pay-per-click advertising) at its own cost. The Licensee grants to HW a royalty-free, non-exclusive transferable licence to use the Property name for this purpose only during the term of this Agreement. However, HW shall forgo any and all rights under the aforementioned licence that relate to HW promoting the Property by purchasing the Propertys name as a Google Adword or through similar paid search engines if specifically notified in writing by the Licensee that the aforementioned licence shall no longer include any such rights (save where any other third party online accommodation-booking provider or other third party online competitor of HW is actively engaged in such marketing activity in respect of that Propertys name).