Google has purchased Frommer’s travel guides for approximately $23million USD.
Google hasn’t decided yet whether they will keep printing the Frommer’s guidebooks or if they will move them to an online-only format.
I wonder what this means for guidebooks, now that Google owns all that content and could put it online for free with ads or simply incorporate it into travel search results.
From The Wall Street Journal:
The Frommer's deal follows Google's 2011 acquisition of Zagat Survey, whose reviews and ratings of millions of businesses have since been incorporated into Google+ local-business listings. Google said Monday that the Frommer's brand would be melded with the Zagat brand. Frommer's data about local businesses around the world could boost the Google+ business listings—where both Zagat ratings and individual customer reviews are displayed—and Google Maps.
With Zagat and Frommer's, Google is betting it can become a trusted guide for travel and local-business information by using expert ratings and aggregating online comments from thousands of customers, the way Yelp.com and TripAdvisor.com do.