Five Things Google Could Do For Newspapers:
1) Buy them
One solution the interviewer suggested was acquiring newspapers and bringing them under Google’s corporate umbrella. Schmidt shot that one down.. at least for now.
“The good news is we could purchase them. We have the cash. But I don't think our purchasing a newspaper would solve the business problems,” said Schmidt.
“I think the solution is tighter integration. In other words, we can do this without making an acquisition. The term I've been using is 'merge without merging.'”
Google might buy newspapers? They already do newspaper advertising so I could picture them buying newspapers and taking over.
What do you think?