14 years
My best advertising is word of mouth - unbeatable! the last question on our check-in form is "How did you hear about us?" and watching the % of guest who answer "A friend" over 4 yrs has made me feel really good about what I am doing here. Even better for them as they get the uber good treatment.
@ Hostel - would be great if they actually cared enough to implement your Ideal!
I agree with that regarding word of mouth - I think if people have a good experience they will tell others. As long as the written reviews on something like HW aren't terrible I don't think it matters that much. I personally doubt that people book one over the other because it has a higher percentage rating - maybe so if everything else is equal (location, price, written reviews). Word of mouth is far best, and that comes from running a good place. I don't mind honest opinions either - they can be a valuable tool even if they are negative - it's a way of getting feedback.
I definitely think the booking engines should be proactive in sorting out the problem, if it exists. The one advantage they have over say tripadvisor is that the reviewers have definitely stayed. If this is corrupted then they will be no more use than a possibly bogus tripadvisor reveiw.
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