I wonder how HW is taking all of the criticism/worry.
They’re probably ignoring it completely. They have enough work to keep themselves busy as they roll out the new contract and a new commission structure. Since they declared that they are competing with hotel OTAs, they are probably feeling quite confident that they won’t be considered a monopoly. It’s great that the Office of Fair Trade is actually taking the time to consider the real situation.
…there's only so much money to be made on selling $20 beds on a 10% commission.
If the deal does go through it wouldn’t surprise me at all if they do shift their attention to listing more hotels and systematically cutting the less profitable hostels for exactly that reason.
big hotel groups have created a joint website for themselves that cater for online booking only to big hotels round the world and if hostels could organize a small conference,either online or onsite,then many hostels can come together to plan on how to create their own booking sites and market it worldwide.This will work if all hostels round the world contribute some little amount of money to create an online organization that will be responsible for generating online bookings for hostels.Let us imagine if all hostels round the world contribute 50-100 dollars,millions of dollars will be generated to fund such an organization that will be owned and managed by hostels themselves.
Regarding an effort like this, I think marketing a new site would be much easier for hostels than for hotels. In the hostel industry we are in a unique position in that we don’t have to rely on expensive mass media campaigns to get the word out. We interact with our customers all day every day, and they look to us for information they can trust. This is a huge advantage for us. They talk to us and then turn around to book their next hostel and their onward journey based on our recommendations. On the contrary, hotel guests only travel occasionally and book their rooms as needed. They are more likely to stick with a booking site that they know. As a collective body, hostels could pass a message straight to current travelers without the need for big spending. The most direct (and possibly the most effective) marketing could be done for free if enough hostels got on board.