As Rafael states "Invest in your own website and SEO"
This is part of the solution we provide to hostels worldwide and many gain over 100% increase in revenue in the first year of working with us. We charge less than $2000 a year and have enabled hostels to double their income. 25% increase could be $25,000 or $250,000 a year depending on the size of your hostel.
It is not Hostelworld that is hurting your business. Hostels are doing it to themselves by putting more effort listing with as many agents as possible rather than putting effort in to their website and processes that support direct bookings. We give free SEO to users of our software. People pay more than $2000 a year just on SEO or Adwords and it is all not as effective unless they have our software to manage and enable the increase in bookings.
We have a heap of videos found here that help explain what are doing for hostels worldwide. HostelOffice Films
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