Hostelworld targets German youth with new TV ad

Hostelworld partnered up with Visit Britain and launched a TV ad campaign to attract German travelers to the UK.

The ad will be shown across most major German television networks promoting Britain as a must visit holiday destination and encouraging travellers to explore the UK using the wide network of accommodation available on the hostel booking website.

New TV ad to Spark UK Tourism Increase Amongst German Market

They account for over 10% of all visits to the UK, so it's not surprising Hostelworld.com and VisitBritain have joined forces to begin their first joint TV advertising campaign, targeting the German youth market.

...their joint ad looks to appeal to 16-34 year olds who are considering travel destinations for 2013.