I think this slideshare has some really good information to help your hostel marketing go viral. They tell you how to do every step. They even tell you how to accomplish the luck part.
After reading it I immediately spotted at least 10 social media marketing tricks that I'm not using on my web site. After reading this, please let me know what you think in the comments. If your hostel uses examples from these Upworthy recommendations, show them off.