I'm working in the design of our website and I wonder whether it is a good idea to include in the web links to the reviews posted in Hostelworld, booking,... I understand it is an useful info for the client, but I don't know if it's a good idea to make visitors go to the OTA's website once they were in our website... Any thoughts?
You are correct Luis. Directing potential guests away from your own site, especially towards the OTAs is not good for business. As John mentioned, it's much better to put testimonials from guests (from reviews on any website) without the links.
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