Lonely Planet launches new colour country series (MARCH 15, 2010)
http://www.lonelyplanet.com/press-centre/press-release.cfm?press_release_id=462
Developed after extensive third-party research for travellers who want a shorter, highlights-based travel guide for their holiday, Discover will introduce Lonely Planet to new audiences.
Highlighting the best a country has to offer, while still providing the authentic and memorable experiences travellers expect from Lonely Planet, the launch titles for the Discover series are: Australia, France, Great Britain, Ireland, Italy, Japan, Spain, Thailand (March); Europe, Germany (May); Egypt, Greece (August).
The Discover series is the latest addition to Lonely Planet’s evolving portfolio of guides for every type of trip and traveller. These also include the iconic ‘blue-spine’ Country Guides (exploring every aspect of a destination), Multi-Country & Region Guides (focussing on a specific region or a few select countries), Shoestring Guides (comprehensive guides with budget recommendations), City Guides (for extended time in one city) and Encounter Guides (short city breaks).
14 years
Developed after extensive third-party research for travellers who want a shorter, highlights-based travel guide for their holiday, Discover will introduce Lonely Planet to new audiences.
I guess the "third party" was a business consultant who told them they´re still spending way too much on authors and research. So - let´s fire half of the staff, nowadays people don´t read that much anyway. :rolleyes:
14 years
so what exactly is the difference between these new ones and the more traditional books? just colour? were the other ones NOT focusing on the highlights, instead offering mediocre recommendations?
i also notice that theyre 'catering to all budgets including luxury'... apparently already being [in]famous for budget options... has anyone read a LP guide recently? theres not much in the way of budget recommendations these days.
what exactly is the point of these new books again? last breathe of a dying industry?
14 years
so what exactly is the difference between these new ones and the more traditional books? just colour?
I'm guessing that they're trying to make something that appeals to short attention spans: "Best of" lists and pictures :)
Maybe they will be something like DK's Eyewitness Guides -- which are good for browsing through for a quick overview of a country.
has anyone read a LP guide recently? theres not much in the way of budget recommendations these days.
They're definitely not "on the cheap" oriented anymore...
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