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Marketing for russian speakers?

Promoting the Hostel Movement

alechk0 started this discussion 9 years 10 months ago

Hello to all,

I am Alex and I work at the Abraham hostel in Jerusalem.
Lately we thought to try some research the option of marketing targeted at the russian speaking countries (as a growing source of independent travellers).

Did any of you ever tried marketing for russian speakers?
any Ideas about the subject are most welcome!

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SilverSeagull

9 years

- russian version of your web page
- yandex.ru (russian search engine, they also have yandex.direct, analogue of google.ads)
- vk.com (russian analogue of facebook)
- russian forums and communities for backpackers about traveling/Israel/Jerusalem (for example, livejournal blog-platform is quite popular)

I.e. you need a native, who knows all about about search engines promotion and social networks.
Or probably russian version of web page will be just enough, because hostels.com, booking.com, hosteworld.com and tripadvisor are popular in Russia also.

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alechk0

9 years

Thanks!!

so far these are the initial directions we had ourselves.

do you think the live-journal platform can be helpfull? (It is so ugly and difficult to read that i feel its a waste of time, but that's why I am asking- It's only a feeling).

and if you ever tried to use any of the mentioned, how did it work? what did you feel was appealing to russian speakers especially? (special offers\visual content\information\packaged tours\...)

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SilverSeagull

9 years

I've just indicated popular russian websites / networks. How it works and in it works for you, you should ask a specialist in marketing, which I am not.
In my opinion, a russian backpacker is not so different from any other.

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ligold44

9 years

Hi!
Some tips for free promotion on vk.com:
1. There're the most common type "groups", rather than "pages of business" on vk. The difference is you are able to invite more people in groups or communities; it's somewhat easier to do than in simple pages. Then you have to develop your page in parallel.
2. 2-3 posts a day.
2. Add more hashtags in English and Russian. #hostel #хостел.
3. The Top of search lists on vk.com is determined by quantity of group members. For successful promotion and increasing of booking by vk you should have near 1.5K members.
4. More photos and more likes and shares!
5. Offer discounts and other benefits for visitors on vk.
6. You also can post your links to other communities.
Good luck!

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