Marketting a hostel during low season - Rio

Hi everyone

Irish Sarah in Rio here. Very excited as I´ve just taken over the running of Brasilis Hostel here in Santa Teresa - Rio´s very own Montmartre-type area. I´m loving it so far, but need some help with marketing techniques. We have a fabulous 19th century building here, and we´re already favourably listed on Hostelbookers. But, how do you draw the clients during low season?

Can anyone help me please? I´ve a tiny advertising budget. Are there ways to get up there without spending a fortune?????

Any help appreciated, and glad to forge relkationships with other hostel-owners / managers out there.....

Thanks guys,

Sarah

Hi, Sarah.

I think you should have posted your question in another place in this forum (Not here in "Introduce Your Hostel"); where it will more probably get more responses related to your question (for example, "Hostelling Promotion").

I'm planning on owning a hostel, and I want to be prepared for those dreaded low seasons when the time comes.

For this reason, I am also very interested in your question and the advices from all the knowledgeable people in this forum with respect to this topic.

Anyone out there with some advice?