16 years
I can just imagine a boardroom full of stuffed suits discussing this plan.
"What's that racket the kids are listening to these days?"
"Rock music Sir."
"Thats it! See if you can get the Eagles to do some ads, the kids will love that!"
"..."
Motel 6 offers free rooms for rock bands to attract younger travelers
Hostel Trends and News
Motel 6 offers free rooms to three rock bands
http://www.usatoday.com/money/industries/travel/2009-08-25-motels-rock-bands_N.htm
...in a branding world turned upside down by both the recession and the explosion of online social media, Motel 6 on Wednesday will unveil plans to dole out free rooms to a handful of up-and-coming touring rock bands as a marketing tool to attract younger customers.
The promotion comes less than a year after another blue-collar brand, Denny's, rolled out a new late-night format and began offering freebie meals to some emerging rock bands in a bid to boost its image with younger diners.
..."If you want to get the 16- to 24-year-old demographic," says Mark Chmiel, chief marketing officer at Denny's, "the No. 1 connection is entertainment. That's music, video games and social media."
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