Are Negative Reviewers Considered More Intelligent?
Hostel Reviews, Booking Engines, and Directories
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Do we perceive negative people as smarter and more competent than positive people?
Two types of stimuli were used: excerpts from actual negative and positive book reviews, and versions of those excerpts that were edited so that the balance of the reviews varied but the content did not. The results strongly supported the hypothesis. Negative reviewers were perceived as more intelligent, competent, and expert than positive reviewers, even when the content of the positive review was independently judged as being of higher quality and greater forcefulness. At the same time, in accord with previous research, negative reviewers were perceived as significantly less likeable than positive reviewers.
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12 years
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Do we perceive negative people as smarter and more competent than positive people?What do you think?
It sure is hard to conteract a negative review. After we won our Hoscar, it was almost funny how a negative comment would then propogate across more reviews. Prior to winning the Hoscar not so much. An interesting paradigm.
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