Percentage of bookings through own Web sites

This study probably applies to hotels more than hostels, but it's still interesting.

What Percentage of Your Business Comes from the Internet?

From Your Website: 23.5%
From Major Chain/Brand Website: 12.2%
From 3rd Party Online Intermediaries: 20.4%

There is an interesting section on Web 2.0:

What type of Web 2.0 marketing initiatives are you planning for 2008?

A blog on the hotel website: 47.06%
Photo sharing functionality on the hotel website: 41.18%
Sweepstakes and contests on the hotel website: 29.41%
Survey and comment card on the hotel website: 59.8%
Subscribe to a reputation monitoring service: 27.45%
Create profiles for my hotels on social networks (Facebook, MySpace, etc.): 43.14%
Actively participate in blogs that concern my hotel: 26.47%
Advertise on social media sites: 9.8%