STA Begins Mobile Marketing Campaign with SMS Shortcodes and Callbacks

STA is launching a mobile marketing campaign:

[STA] will include mobile in its marketing plans, adding a text response to posters, press and direct marketing activity. Consumers will be able to text a shortcode to receive brochures, ask for electronic brochures by texting their email addresses and to request a call back at a specified time.

More coverage:

• statravelbuzz.co.uk
• MediaBistro.com