TripAdvisor is being threatened with a lawsuit by hundreds of hotels:
It faces the prospect of legal action, after more than 400 hotels and restaurants approached KwikChex.com, a firm which helps companies manage their online reputations.
Chris Emmins, the co-founder of KwikChex.com co-founder said he was proposing to bring a possible "group defamation action", and will present a sample of the worst grievances to TripAdvisor next week.
...Mr Emmins said he was keen to avoid legal action if possible, and his aim was for TripAdvisor to take down reviews that were proven to be false, defamatory or malicious. "We hope common sense will prevail," he said.
It looks like a reputation management company is putting reputation pressure on TripAdvisor, the "World's most trusted travel advice(tm)" -- either you take some bad reviews off-line, or we are going to drag your trusted reputation through a media circus. :)
It would be interesting to look at some of the hotels involved in the lawsuit. A quick look at the reviews might show whether the complaints are legitimate or not.
Originally seen here.
What you think? Have you ever had fake reviews posted about your hostel on TripAdvisor or been unable to respond to a bad review?