USA Today's "top 10 travel trends for 2010"

The top 10 travel trends for 2010
http://www.usatoday.com/travel/news/2010-01-07-travel-trends-for-2010_N.htm

• Terminal confusion - more chaos at airports, including electronic strip searches
• Let's make a deal - "stable or lower prices"
• Rise of the real-time Web - Facebook, Twitter
• Appetite for apps - GPS smartphone apps
• Wi-Fi breaks free - more free wifi
• A la carte airlines - '"we're probably already at the limit" for checked-bag fees'
• Betting on Vegas - hotels from $15 per night
• High scores for Vancouver and South Africa - sports events
• Healthy outlook for medical tourism - people from the USA will increasingly travel abroad for medical treatment
• On a wing and a prayer - religious pilgrimages

Here are 7 more travel trend predictions for 2010 from nileguide.com:
http://blog.nileguide.com/2009/11/11/seven-travel-trends-for-2010/

The one that I found most interesting was this one:

The major online travel agencies will realize in 2010 that they cannot keep going down the path of cutting fees to grab share back from suppliers indefinitely. Instead, they’ll start to invest in providing additional value beyond the cheapest transaction and the “best” selection — what a great personal travel agent should do. Some of this is starting to happen with things like price assurance and price tracking, mobile alerts, and the like. Next year this will expand to include more content (reaching consumers higher up in the “funnel”) as well as more itinerary management tools (holding customers’ hands post-transaction instead of just spitting them out of the funnel). Providing this kind of real value is the only way that they can escape competing solely on price and selection.

What do you think?