What Are Poshtels?

I just saw this article:
http://www.smh.com.au/travel/holiday-type/budget/chic-and-cheerful-20120...

Design hostels, also known as boutique hostels or poshtels, have embraced hip interiors and cutting-edge architecture to attract the budget traveller with an eye for style.

Has anyone heard this word "poshtel" before?

Here are other articles from 2009 referring to "poshtels":
http://www.dailymail.co.uk/travel/article-1192641/Boutique-hostels-Budge...
http://thestar.com.my/lifestyle/story.asp?file=/2009/8/15/lifeliving/450...

The Examiner wrote four articles about "poshtels" in 2010:
http://www.examiner.com/topic/poshtels/articles

Hostelworld used it here in 2011:
http://www.hostelworld.com/press/Luxury-hostels-offer-stylish-surrounds-...

I don't know if this is just a personal preference, or if it's just that "posh" is not a word in American English, but the word "poshtel" does not sound good to me. If I saw two hostels and one called themselves a "poshtel", and all else was equal, I would stay at the non-poshtel. :)

This quote is interesting, because it brings up a common problem with the "boutique hostel" label:

While design hostels certainly look more pleasant than their shabbier counterparts, the overall experience isn't necessarily improved by groovy decor. ''It was really pretty inside but I can't say that the experience, service or cleanliness was any better than other hostels I've stayed in,'' says Justine Aenishaenslin, speaking about a boutique hostel in Paris.

''I have the distinct memory of thinking, 'This is nice, but I'd rather they invest the money in a proper cleaner.'''

I once stayed at a self-described "boutique hostel" that was such a bad experience that I checked out and went to another city. I think the label is often abused...

For a longer discussion about that, see also: What Is a Boutique Hostel?.

I don't have an instinctive negative reaction to "boutique hostel" or "design hostel" (even if the labels are sometimes abused), but I do have an instinctive aversion to the word "poshtel".

What do you think?