Harvard Study on Fake Yelp Reviews
Hostel Reviews, Booking Engines, and Directories
11 years 1 month ago
It seems that Yelp discards about 25% of submitted reviews:
Yelp confirms Harvard study about fraudulent reviews
Some of the interesting points:
- Roughly 16 percent of restaurant reviews on Yelp are identified as fraudulent, and tend to be more extreme (favorable or unfavorable) than other reviews.
- A restaurant is more likely to commit review fraud when its reputation is weak, i.e., when it has few reviews, or it has recently received bad reviews.
- Chain restaurants – which benefit less from Yelp – are also less likely to commit review fraud.
- When restaurants face increased competition, they become more likely to leave unfavorable reviews for competitors.
I haven't read the whole study yet, but it's online here:
http://people.hbs.edu/mluca/Papers%20on%20RIS/FakeItTillYouMakeIt.pdf
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