Hostelworld's Travel Store

Hostelworld has launched a travel store:
http://www.travel-store.hostelworld.com/

Items for sale include things like:

• Travel N Roam SIM card
• Lonely Planet guides (note Hostelworld's subdomain on lonelyplanet.com)
• study abroad language courses
• World Nomads travel insurance
• sports and concert tickets
• and more...