Search engines see websites much differently than humans. As mentioned in my free hostel marketing ebook earch engine crawlers can't effectively see Flash content, JavaScript, or text that is embedded within images.
The Elenydd Hostels Trust, which operates two hostels in a remote area of Wales, is delighted to announce that their grant application for £82,000 to improve the structure and amenities at Dolgoch has been successful!
STA Travel is closing 48 of its 65 retail locations in the USA.
The store closings and new online capabilities will enhance STA's ability to succeed in an increasingly competitive marketplace that favors buying travel online, it says.
Many people have heard of search engine optimization or "SEO". SEO is a set of techniques to increase traffic to a website through search engine referrals.
Hostelbookers.com lists 10,000 properties in 2,500 destinations. They have reported that bookings in 2008 are up by 83%. Their top 10 most popular destinations in 2008 are:
Here are 10 free places to list your hostel online and get additional exposure on the Web:
Skype is a free program that many travelers use to make free or cheap phone calls over the Internet. If you want backpackers to be able to call your front desk for free from Skype at Internet cafes, you can put a Skype button on your Web site.
This is the first post in what is going to be a blog about travel industry marketing. Even though most of the content will specifically be about hostels, the tips and techniques will be applicable to marketing hotels, tours, or any segment of the travel industry.
