Skip to main content
Hostel Management logo
  • Home
  • Forum
    • Forums Index
      • New Posts
      • Recent Activity
      • All Activity
      • Posts I’m Following
    • The Common Room
      • MODERATOR NOTES
      • Introduce Yourself
      • Introduce Your Hostel
      • Travel Talk
      • Hostel Stories
      • Off Topic Chat
    • General Hostel Topics
      • Hostel Publications
      • Hostel Trends and News
      • Hostel Conferences and Tourism Events
      • Buy / Sell / Trade Items
      • Promoting the Hostel Movement
      • Hostel Videos
      • Site Feedback and News
    • Open a New Hostel
      • The Ideal Hostel
      • Buy / Sell a Hostel
      • Start a Hostel
      • Business Partners
    • Hostel Operations
      • Front Desk Operations
      • Internet Access and Computers
      • Website, Computer, and Tech Support
      • Housekeeping and Maintenance
      • Hostel Bars & Restaurants
      • Tour Desk Operations
      • General Hostel Operations
      • Pest Control
      • Eco-Hostels
    • Hostel Marketing
      • Hostel Reviews, Booking Engines, and Directories
      • Marketing Exchange
      • Internet Marketing
      • Travel Bloggers and Media Connections
      • Offline Marketing
    • Hostel Culture and Society
      • Foreign Language and Culture for Hospitality
      • Hostels for Good
    • The Lounge
      • Travel Stories
      • Introduce Yourself
    • Work Abroad Forum
      • Teach English Abroad
      • Kibbutz Volunteer Jobs
      • Volunteer Abroad
      • Other Travel Work
      • Resort and Hotel Jobs
    • Other Topics
      • Site News and Feedback
      • Off-topic Chat
    • Non-English Forums
      • Hostel Management em Português
      • 日本語 Hostel Management in Japanese
      • Hostel Management en Esperanto
      • Hostel Management en Español
      • Hostel Management en Français
      • Hostel Management in Deutsch
      • Hostel Management in Italiano
  • Magazine
    • Announcements
    • Blog
    • How-to Articles
    • Industry News
    • Sponsored
    • Spotlight
    • Webinar
    • All Recent Articles
  • Services
    • Member Perks
    • Hostel Consultants
    • B2B Services Directory
    • Hostel Unconferences
    • OTA Listing Verifications & Alerts
    • Hostel Professional's Library
  • Hostels
    • Our Hostels Database
    • Hostels for Sale
    • Hostels for Lease
    • Hostels Seeking Managers
    • Hostels Seeking Investors
    • Hostels Seeking Partners
    • Sell or Lease Your Hostel
    • Find Hostel Investors or Partners
    • Add Hostels to Our Database
  • Jobs
    • Find Hostel Workers
    • Post a Hostel Job
    • Find Hostel Jobs
  • About
    • FAQ
    • Our History
    • Contribute
    • Our Team
    • Contact Us
JOIN NOW
Hostel Management logo
JOIN NOW
  • Home
  • Forum
    • Forums Index
      • New Posts
      • Recent Activity
      • All Activity
      • Posts I’m Following
    • The Common Room
      • MODERATOR NOTES
      • Introduce Yourself
      • Introduce Your Hostel
      • Travel Talk
      • Hostel Stories
      • Off Topic Chat
    • General Hostel Topics
      • Hostel Publications
      • Hostel Trends and News
      • Hostel Conferences and Tourism Events
      • Buy / Sell / Trade Items
      • Promoting the Hostel Movement
      • Hostel Videos
      • Site Feedback and News
    • Open a New Hostel
      • The Ideal Hostel
      • Buy / Sell a Hostel
      • Start a Hostel
      • Business Partners
    • Hostel Operations
      • Front Desk Operations
      • Internet Access and Computers
      • Website, Computer, and Tech Support
      • Housekeeping and Maintenance
      • Hostel Bars & Restaurants
      • Tour Desk Operations
      • General Hostel Operations
      • Pest Control
      • Eco-Hostels
    • Hostel Marketing
      • Hostel Reviews, Booking Engines, and Directories
      • Marketing Exchange
      • Internet Marketing
      • Travel Bloggers and Media Connections
      • Offline Marketing
    • Hostel Culture and Society
      • Foreign Language and Culture for Hospitality
      • Hostels for Good
    • The Lounge
      • Travel Stories
      • Introduce Yourself
    • Work Abroad Forum
      • Teach English Abroad
      • Kibbutz Volunteer Jobs
      • Volunteer Abroad
      • Other Travel Work
      • Resort and Hotel Jobs
    • Other Topics
      • Site News and Feedback
      • Off-topic Chat
    • Non-English Forums
      • Hostel Management em Português
      • 日本語 Hostel Management in Japanese
      • Hostel Management en Esperanto
      • Hostel Management en Español
      • Hostel Management en Français
      • Hostel Management in Deutsch
      • Hostel Management in Italiano
  • Magazine
    • Announcements
    • Blog
    • How-to Articles
    • Industry News
    • Sponsored
    • Spotlight
    • Webinar
    • All Recent Articles
  • Services
    • Member Perks
    • Hostel Consultants
    • B2B Services Directory
    • Hostel Unconferences
    • OTA Listing Verifications & Alerts
    • Hostel Professional's Library
  • Hostels
    • Our Hostels Database
    • Hostels for Sale
    • Hostels for Lease
    • Hostels Seeking Managers
    • Hostels Seeking Investors
    • Hostels Seeking Partners
    • Sell or Lease Your Hostel
    • Find Hostel Investors or Partners
    • Add Hostels to Our Database
  • Jobs
    • Find Hostel Workers
    • Post a Hostel Job
    • Find Hostel Jobs
  • About
    • FAQ
    • Our History
    • Contribute
    • Our Team
    • Contact Us

The World's Largest Community of Hostel Professionals.

Search form

Login

Piggy Back Search Engine Marketing for Hostels

Josh Hostels's picture
by Josh Hostels |
05 December 2007
google piggyback search increase booking customers hostels

0

This article describes a way that you can increase bookings to your hostel by increasing the search engine rankings of the pages about your hostel on hostel booking engines' Web sites.

In other words, you can get more bookings by helping your listings on the hostel booking engines' Web sites rank higher.

What Google Likes

Google loves old Web sites with a lot of text information and a lot of links from other Web sites. Hostel booking engines rank well because they have a lot of on-topic information and a lot of inbound links from other related Web sites.

Here are the Google results for a search for sydney hostels. Notice that three of the top four results are WRI Web sites (Hostelworld) and the other one is Hostelbookers.

(Side note: There is another article that covers how to get your hostel listed in Google Maps at the top of the search engine results pages.)

The booking engines have very strong search engine rankings and there is a way that you can use that to your advantage, by having Google show your specific hostel's page (on the booking engines) in the listings.

Piggybacking (Riding) on the Other Web Site

Notice how in the following Google query for los angeles hostels the first result (hostels.com) has two listings, and one of them is for a specific hostel:

You have some control over whether your specific hostel's page gets listed like that in Google.

Step 1: Reduce Duplicate Content

Search engines have duplicate content filters. When a search engine sees two or more pages with the same text, they generally filter out the duplicates and show only the one that is perceived by the search engine to be "the most important one".

One potential problem with hostel search engine marketing is that hostels often post the same duplicate text across many different booking Web sites. If your hostel's listings have the same text on many different booking engines, those duplicate pages often won't get much visibility in the search engines because of duplicate content filters.

When listing your property on other Web sites, try to use different text for each listing. It's better not to copy and paste content from your Web site into other Web sites. For best visibility on the Internet, every page on the Web that mentions your hostel should have unique text.

Step 2: Use Keyword-Rich Text

Search engines love keywords. Be sure to incorporate keywords into the text that you put on your booking engine listings. Be sure to include the name of the city/town/country name several times as well as the words "hostel" and "hostels", and other keywords like "telephone", "directions", and popular attractions. It's important to keep the text "human-friendly" so that it doesn't look like you are "keyword stuffing". You don't have to have a high keyword density; it's just important that the keywords appear on the page at least a few times.

Important Tip:

Whenever referring to your hostel, try to include the word "hostel" or "hostels" and the city and country names. In the example double-listing above, the hostel is referred to in the title as Los Angeles Backpackers Paradise Hostel. If they had just referred to themselves as simplyBackpackers Paradise they wouldn't have gotten the extra exposure in Google for the keywords los angeles hostels.

For maximum visibility in search engines, include the city name, country name and the word "hostel" or "hostels" whenever you mention your hostel online.

Piggyback

I call this "piggy back" marketing (or SEO) because you are "piggy backing" (riding) the success of another Web site that already ranks well.

This is only a brief introduction to piggyback marketing, but I hope it is enough information to help get more bookings. You can also use the same technique on any kind of external Web site, and I will cover some examples in a future article.

0 COMMENTS

Log in to post a comment

Josh Hostels
Support Josh Hostels's work with a tip!

Hostel Management believes in compensating creators for the time, knowledge and skill they share to make our industry better. Up to 50% of your annual membership subscription can now be used to tip creators.

You are not currently a supporting member of HostelManagement.com. Please subscribe to create your tip account.

JOIN NOW

Related Pages

Webinar: Life During & After COVID

5 years 3 weeks ago

0

Roundtable Chat Discussion on Guest Screening

7 years 3 weeks ago

0

PARTICIPANTS WANTED: Online Panel Discussion- Finding, Testing, & Training Managers

7 years 6 months ago

0

Panel Discussion: Rating Guests & Hostel Blacklists

7 years 8 months ago

0

Online Panel Discussion: Staff Outings, Team Building, & Morale

8 years 1 month ago

0

 
  • MANAGER RESOURCES
    • START A HOSTEL
    • HOSTEL CONSULTANTS
    • HOSTEL WIKI
    • B2B SERVICES
    • MEMBER PERKS
  • HOSTEL TRAVELER
    • FIND A JOB
    • FREELANCERS
    • OUR HOSTELS
  • HOSTEL MARKETPLACE
    • SELL A HOSTEL
    • BUY A HOSTEL
    • INVESTMENT OPPORTUNITIES
    • PARTNERSHIP OPPORTUNITIES
  • EVENTS
    • UNCONFERENCES
  • ABOUT
    • OUR TEAM
    • OUR HISTORY
    • CONTRIBUTE
    • FAQ
    • CONTACT US
  • MY ACCOUNT
    • My Profile

Hostel Management Newsletter

  • Sign up for the HM newsletter to stay on track with the latest industry talk, news & events.

     

  • Subscribe

All right reserved © HMI

  • Privacy
  • Terms of Service
  • Forum Policy
  • DMCA

Join the world's largest community of hostel professionals.

Yes, we have members in United States as well.

Only takes 30 seconds!
Already a member? Login here.

Where do you call home?
Picture

Check Your Email

We have just sent you an email with a link to activate your account. If yu have not received this email with about 15 minutes, check your span or promotions folders.
If you continue to experience problems, please email us at [email protected].
×