We have just completed today's panel discussion on Social Media Marketing for your hostel. Participants included:
- Yaron Burgin- Abraham Hostel, Jerusalem
- Lena Edlund- City Backpackers Hostel, Stockholm
- David Gosselin- Hostel Ka'Beh, Cancun
- Marjorie Boucher- Social Media Marketer for several hostels
- Courtney Loechl (moderator)- Pacific Tradewinds Hostel, San Francisco/ Hostelmanagement.com collaborator
There was a lot of good information in the discussion but it's spread throughout the 1 hour video, so you may want to rip it to your mp3 player and listen to it while you're on the go. Although our technical difficulties were not as bad as last time, we did have a couple of panelists that had audio difficulties. We apologize that Yaron is so low and David is so loud.
Here's the entire video:
Here are some timestamps to jump to specific topics and questions:
How much of your social media posting is hostel specific vs. city/region info vs. other topics? (only in context of videos)
Index of Twitter Questions and Other Topics:
Which social media brings more bookings? (facebook, instagram, twitter, pinterest, google+) and which is better for branding?
YouTube videos for marketing your hostel
YouTube Video Marketing for hostels
Targeted Facebook Ads for hostels
Treating your hostel as a "person" on Facebook
Travelers new to hosteling more likely to search YouTube
Use of videos of city to help travelers and they will find your hostel
Videos make it easier to convey information about your hostel
Instagram Contests for hostels
Who should do social media marketing for your hostel.
Hootsuite for hostels