10 years
Disclaimer: I do not run a hostel yet.
My thoughts, London could definitely support another hostel, provided it is differentiated from the existing market. Yes there is a huge existing capacity for backpacker beds in London, but also there is a huge demand for hostels in London. Essentially, I feel you just have to appeal to a niche market. You mention you worked in the media, maybe you could use some of your knowledge to create a niche hostel towards the media. Otherwise, yes it is a competitive market and there may be some other places with lower costs and thus higher profit potential. But I think if you aim to differentiate yourself you will have the best chance of success.
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