"The Wheelers made the overland trip in 1972, arrived in Australia with less than a dollar, and so the story goes, banged out the book 'at their kitchen table'. Last week, it bore ultimate fruition, when they sold a majority stake in the company to the BBC, netting them a reported £63m."
Whoa, that´s € 100 million. The sort of pocket money I would like to have for retirement.
Everybody has a tale to tell about Lonely Planet's quasi-mythical power. There's the apocryphal story, for example, about the Rainbow Lodge. Recommended by Lonely Planet, it boomed. The other guesthouse owners grew jealous. So one hotelier changed his name to Rainbow Lodge. Then another. Until there was a whole street of Rainbow Lodges and busloads of confused backpackers not knowing which way to turn.
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