Ah, of course there is!
Do hostels in beer producing countries use beer in their marketing materials?
Sort of. Everybody gets a free (though smallish) beer in our hostels - the welcome beer. We used to hand out free steins to people who stayed during Oktoberfest when the checked out until we learned they confiscated these at the airport - because you can´t really buy those steins, hence they must be stolen at the Oktoberfest. WTF?