So much buzz that it crashed their servers multiple times. Just brilliant. The $200k this will cost them to fill the 'job' will be paid back with millions in free exposure. They could even turn it into a reality TV program to get years of exposure for the resort.
I would love to see a hostel brave enough to try a similar idea. Offer a 'management' job in your hostel (basic pay but free rent/food/beer), have people apply via youtube and then create a fly-on-the-wall style documentary about the process from selection all the way through to 6 months 'managing' the hostel.
You'll want to have 2 or 3 managers (maybe a US college student, Aussie/Kiwi and European) to share various tasks and ensure there is suitable tension for TV. Put short clips on youtube linking back to your website, sell the footage to MTV and Bob's your uncle - you've recovered your costs, got massive exposure for your hostel and it will have become a 'brand' in the backpacking world.