For me the biggest challenge is budget. We're still not at that stage that we can pour more money to marketing per se because we're focused in improving our amenities and services. The "most" we've done in internet marketing is boosting posts using Facebook. Promoting blogs from the hostel's website is one way to keep the buzz until people find a need for your business. This method is part of what's called inbound marketing to increase visibility of our hostel in searches too.