Case Study: Social Media for Hostels

Jorge Ferrari from Hostel Colonial wrote about his success with using social media for hostel marketing:
http://hostelbuenosaires.blogspot.com/2009/07/hostel-colonial-you-know-buenos-aires.html

• 900 blog posts in main blog
• 100 posts in other blogs
• 1000 photos published online
• 400 photos on Tumblr

The prize?

1 – Filled beds.
2 – Blogger blog + Wordpress blog + Tumblelog = 79.188 unique visitors in the last 6 months. WOW!

I've mentioned Hostel Colonial's great use of social media a few times:

• http://www.hostelmanagement.com/forums/hostel-colonials-marketing-campaign.html
• http://www.hostelmanagement.com/forums/web-20-marketing-hostels-twitter-tumblr-etc.html (to my knowledge, the first hostel on Twitter)

Resources for getting started with social media:

• How to start a hostel blog
• How to use Twitter
• Hostels on Twitter