I think it has potential but I'm not yet convinced.
For starters the multi-column layout just looks messy, perhaps that's because it I'm used to the different layout used on Google, etc.
Also the images just don't make sense. In theory it is a good idea, but the images bear no relation to the site and in many cases the images aren't even from the same site.
I did a search for "backpackers hostel reviews" and my site accounted for 4 of the top 10 results. Not bad, but the pictures bear no relation to the results and the number one result (my site www.bugeurope.com) features my main competitor's logo (Hostelz). That image certainly doesn't come from my site!