So if e-mail is the "old-fashioned" tried and true method why is Facebook still one of my top referring sites? I think it's important to realize our target demographic in marketing here as the article was written for a broad audience. I'd say the numbers of engagement would be much higher in the hostel business because we have a target market that is highly engaged and "plugged-in" Also, on the target of e-mail. What e-mail blast systems are folks using out there? Has anyone tested all of them and able to provide some feedback?
The ones that are known to me:
Some third party stats: http://www.pcmag.com/article2/0,2817,2453354,00.asp
I'm not currently using e-mail strongly in my marketing campaign so I'm interested to hear what folks are using and what they think.