15 years
From one of the articles: Tourists have been more frugal on Italian beaches too. "People rent a parasol, but they bring sandwiches," said a spokesman for the union of Italian beach businesses.
I know when I was there a few weeks ago, getting a parasol and bed was very easy and not as busy as I expected.
One thing they should learn is that if you're going to rip off your customers don't expect them to come back. We were quoted for 20 Euro per person for a parasol, but then the sign posted inside said 20 Euro for 2 beds and a parasol.
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