Are Facebook Ads Worth It?

An article about Facebook ads on BBC:

A BBC investigation suggests companies are wasting large sums of money on adverts to gain "likes" from Facebook members who have no real interest in their products.

...Earlier this year Facebook revealed that about 5-6% of its 901 million users might be fake - representing up to 54 million profiles.

...Mr Tinmouth pointed out a number of profiles which had names and details that appeared to be made up.

One, going by the name Agung Pratama Sevenfoldism, showed his date of birth as 1997 and said he had been a manager at Chevron in 2010.

Check out the article and let me know what you think:
Facebook 'likes' and adverts' value doubted

I've had mixed success with Facebook Ads. The ads weren't hostel related. I found that they got a lot of impressions, but the last time I tried it, there weren't many impressions. Facebook now wanted a much higher minimum bid that I wasn't willing to pay, so I bid low.