Facebook Global Brand Pages

Has anyone heard about Facebook’s Global Brand Pages functionality?

Here’s a pretty interesting article about some of the ways companies can use it to connect better with their customers.

What do Global Brand Pages on Facebook mean to travel? [Hint: quite a lot]

Under the new Global Brand Page structure, businesses with multiple pages will be able to merge all into the one URL – www.facebook.com/[Single-Brand] – and still maintain their region-specific posts and discussions going as they are now.

As a user, it depends on my physical location as to what page I see. If I’m in New Zealand and look up a business’s page, I’ll see the NZ-region content. If I’m in the UK and do the same, I see the UK region content.

This will allow the businesses team in each region to post specific photos and comments which would engage only their local audiences as they do now. But for all other visitors from around the world they would see by default the Global Page which is effectively a third region that could have more generic content posted to it.

This could also work for a smaller company in one location to specifically target additional markets with a separate page for each region.

Some ideas from the article:

• Post content for each region in that region’s language to make it easier for people to comment and share
• Post different content for people who read your page inside the country and those who visit from abroad
• Customize the pages to use different profile photo /cover photo / About section/ applications for each region

Currently the Global Pages are being tested on big companies who already spend a lot of money on Facebook advertising, but it probably won’t be long before we can all use this feature.

What do you think? Could your hostel manage multiple pages, or is one already enough for you?