"Facebook, Twitter sway consumer attitudes"

Facebook, Twitter sway consumer attitudes
http://www.imediaconnection.com/content/26165.asp

Consumers are more likely to do business with a brand that engages them on social network sites like Facebook or Twitter, according to a recent report.

The study, done by Chadwick Martin Bailey and iModerate Research Technologies, surveyed 1,504 people on their attitudes towards the use of social media as a marketing tool. When asked if they would be more likely to buy something after becoming a "fan" of the brand, 67 percent of Twitter users answered "yes," while 51 percent of Facebook users followed suit. When asked if they would be more likely to recommend the brand, 79 percent of Twitter users said they would, and 60 percent of Facebook users agreed.

Blogger's response: "Why marketing researchers get a bad rap"
http://www.theexecutivewhisper.com/facebook-twitter-research/