Free online marketing course from Cornell University

Cornell University is offering a free online course in new media marketing: social, mobile, and search.

eCornell launches free online course in new media marketing

Cornell University launched a free online course focused on training hospitality professionals in the new media marketing skills needed for professional success. "Marketing the Hospitality Brand through New Media: Social, Mobile & Search" is the first online course focused on this topic.

"The course is essentially a virtual toolkit for driving revenue through new media. Hospitality professionals will have an opportunity to learn from some of the industry's heaviest-hitters and emerge from the course ready to play a key role in their company's marketing strategy," says Chris Proulx, CEO of eCornell.

The free course is authored by professors Rob Kwortnik and Bill Carroll at Cornell's world-famous School of Hotel Administration and builds on research and real-life social, mobile and new media strategies deployed by hospitality organizations worldwide. eCornell courses—while self-paced and 100 percent online—are "instructor-facilitated" to help guide participants through challenging, real-world exercises with practical on-the-job application. Classes enable learners to be immersed in learning that also fosters collaboration, interaction and networking among their cohorts.
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The program is particularly relevant for sales and marketing professionals, general managers, revenue managers and executives—anyone responsible for improving financial performance.

If anyone is interested, you can sign up here.