The Future of the Hotel Industry and Social Media (Mashable)

The Future of the Hotel Industry and Social Media
http://mashable.com/2010/10/18/hotel-industry-social-media/

“I suspect we are in the same position that we were with online marketing 20 years ago,” says Bill Carroll, a senior lecturer at the School of Hotel Administration at Cornell. “The only difference is that it won’t take 20 years, it will take 5 to 10 years until we really see the impact of interactive communication among consumers.”

Here are six ways that social media could make that impact on the hotel industry...

Full article:
http://mashable.com/2010/10/18/hotel-industry-social-media/