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Google to factor mobile page speed in search rankings

Internet Marketing

Rucksack Brian started this discussion 8 years 7 months ago

Google will soon factor mobile page speed into their mobile search algorithm.

Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months

The speed of your mobile pages currently doesn't impact your mobile rankings, but soon it may, says Gary Illyes of Google.

Not so long ago Google changed their mobile search algorithm to give better rankings to responsive websites. Essentially, they pushed the world to optimize their websites for mobile devices to match users’ increasing use of smartphones and tablets.

Now they’re including the mobile page speed of the website as well. Previously the desktop page speed was used in the algorithm for all platforms, but that doesn’t really make much sense for mobile devices.

An official date for the next mobile-friendly update has not been announced, but this change will probably take effect within the next few months.

In the meantime, if you want to see how to speed up your site you can try one of these tools. They will analyze your website and give you tips on increasing its speed.

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John Moriarty

8 years

This is well worth noting for hostel websites. As well as it affecting your google ranking customers are quick to jump websites and if booking on mobile with a cumbersome slow website how many customers are we all losing to the likes of booking.com when they have maybe are more streamlined website. The biggest issue I have seen and the quickest way to make your website faster is reducing image size. You dont even have to lose quality as often the people put images too high in quality and not properly web optimised on their website created bloated web pages and slow loading.

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Rucksack Brian

8 years

John, is it possible to reduce the image size just for the mobile version of a hostel website and keep a full sized image for the desktop version? Or is it simply better to reduce image sizes regardless of the platform?

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John Moriarty

8 years

Hi Brian, Just seeing you message now. Most websites now are created to be responsive so they change size and layout depending on device and not serve a totally different webpage that was the case a few years ago when you might have a separate mobile version of a website. So by right depending on what your web designer is using it should automatically be done. I use wordpress which is very popular and this will serve different images depending on device but still you have to make sure the original image is the optimised size so it is not overkill and delaying loading of your page.

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