Google to Include User Ratings in Google AdWords

Google Partners with Bazaarvoice, Brings Consumer Ratings to Product Search and Ads
http://www.clickz.com/3640142

Under a new partnership between Google and Bazaarvoice, retailers and manufacturers can display their online product reviews and ratings within their AdWords ad campaigns - as well as have them appear in product searches on Google.com.

Bazaarvoice is the first partner to join a new product reviews program from Google that will index product reviews and solicit full-text feeds from aggregators.

...Google indicated Bazaarvoice's social commerce platform was a natural choice to kick off product reviews, since it's used by approximately 800 customers - among them Costco, Best Buy, and Procter & Gamble.

Partnering with Bazaarvoice won't affect hostels, but if Google expands the program it may eventually affect hostels who use AdWords.