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hostel domain names question

Internet Marketing

Artem started this discussion 7 years 9 months ago

Hi, everyone! I'm a travel blogger, not the owner of a hostel. But I have a specific question, which I think is related to your forum. I had an opportunity to get several domain names, all about hostels. How do you think do they have any value? I'm not here to promote the domains or websites, so I'll show only one of them for example - hostellosangeles dot com - other domains are the same: hostel+city+.com, and cities are well-known destinations all over the world. I really don't know where else on the internet to put this question, because it's too specific. So, thank you in advance!

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SilverSeagull

7 years

SilverSeagull, are you a hostel owner or not? If yes, than it's very intersting that owners consider this kind of domains have zero value))

As a hostel owner, first of all, I'm interested in promoting a name/brand of my hostel. So the most valuable for me are domain names like myhostelname.com or myhostelname+hostel.com (or *.de, *.es, *.fr, etc.). If for some reason I would like to add a geolocation to my domain name, there are different ways to do this:

- myhostelname+geolocation.com

- geolocation.myhostelname.com

- myhostelname.com/geolocation

I.e. for me there is no value in geolation domain name only, which doesn't contain a name of my hostel. The only reason for a hostel owner to be interested in hostellosangeles.com is if he/she would like to start a hostel with the name Hostel Los Angeles. Which is very unlikely, because it will be problematic to register such a trademark and such a hostel name lacks of personality.

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Breeze

7 years

Have you ever placed yourself in a position of your customer? Or do you know how the brain works? What's easier to remember yourhostelname+anything.com or a simple structure that cointans word "hostel" and destination of your choice? Of course, for you it's easy to remember yourhostelname! Because your hostel is like your baby, you care about it every day. But we backpackers see numerous hostels all over the world and our brain considers this information useless and wipes out it with time. Some names of the hostels may remain in memory, but not forever. What we remember better is what consumes less brain power until is something importang or meaningful for our life - let's say, some favorite poem.

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SilverSeagull

7 years

Whatever you say, mr. Blogger, but it won't make your domain names more valuable. :)

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Breeze

7 years

That's right, and it won't make them less valuable too)

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jason_noronha

7 years

I agree with SilverSeagull here. As a hostel owner, using the name of the place is useless in terms of brand value (in addition to the trademark headaches). Its would be just another noname hostel. The industry is heating up and new hostels are creating their own brands to differentiate themselves from the "budget hotel with bunks" down the road.

Additionally for people who already run hostels, odds are that they already own their domain names. For people looking to start hostels, they make a list of prospective hostel names, check for domain availability and THEN settle on a name. Hostel owners would much rather spend the money on upgrading the actual business (invest in better infrastructure) than bother paying money for a generic .com dom

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Josh Hostels

7 years

I think that .com extensions are the best. If you don't have the dot com version, then you will lose some traffic and email. When I've run .net and .org domains, I've even made the mistake of sending emails to the .com version.

I think that having a good brand name is better than having a location-based domain name. Generator Hostels (for example) made more money by having a strong brand name than by having a domain name with certain keywords.

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